What Does the Future of Beauty Look Like?

Between LED face masks that look like something out of Tron and shots that dissolve cellulite, the beauty industry has hurled itself into the futuristic world of science and technology with little hesitation. But now that we're all Snapchatting our face-washing routines and lasering our bikini lines at home, what's next? BareMinerals founder and beauty Nostradamus Leslie Blodgett recently spoke at a convention about the future of the industry, so I caught up with her to get some predictions.
What do you think is the most interesting thing happening in beauty at this moment? "There's a split in how women are and [how they] want to approach beauty. On one hand, there are a record number of cosmetic procedures happening in doctors' offices. On the other hand, there is a trend toward accepting yourself and being more self-compassionate."

How do you think women will react to changes in the industry? "I think that women will continue to embrace new technologies that are safe and effective. Think about hair dye—it was taboo when it first came on the market, and now dyeing your hair is almost expected. And I think the health and well-being movement is here to stay. Our life expectancy is only going to rise, and we want those years to be healthy and active. So looking and feeling beautiful is a nonnegotiable."

How would you like to see the beauty business change in the near future? "I would love the industry to dial up the fun and dial down the anxiety it contributes to. That would mean using realistic images and not overly retouching photos. Even a 25-year-old model has life in her face."

What types of products do you predict we'll see in the next decade? "Obviously technology is going to play a huge role in what products will be developed and in our overall health management. The Apple Watch is just the beginning. I imagine future apps will alert you when you need to apply sunscreen or tell you when your skin is dehydrated and what type of moisturizer or foundation you should use. I'm also fascinated with 23 and Me. I think beauty brands will eventually collaborate with genome scientists for even more personalization."

What's your personal dream product that's not available yet? "I don't think people realize the stress faces they make on a daily basis. It would be cool to have a special skin-care product that knows when you're crinkling your forehead or frowning and then helps the skin relax."

Do you see virtual reality playing a part in the beauty world? "Absolutely. I recently heard a Stanford professor speak about longevity and using virtual reality for acceptance of the future self. I love that idea, getting to know yourself as you age before you age. Imagine what you could look like if you cared for your body, mind, and skin."

Source: awok.co/cRORrj
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Post By: Ramiz Ali Khan